Interwetten nets Liverpool FC regional betting partnership


Interwetten continues to expand its football sponsorship portfolio and enters into a long-term regional partnership with Liverpool FC. 

This was announced by the Reds and the Austrian sports betting provider after the club’s successful entry into the Champions League final on May 28, 2022 in Paris. With its commitment to Liverpool FC, the sports betting provider underlines its ambitions to “create emotional brand experiences and entertainment options as an authentic entertainment guarantee for football fans”.

Thanks to a range of partner assets, including offline promotions and assets on the club’s digital platforms, Liverpool FC and Interwetten will develop a joint entertainment program “that puts the fans at the heart of every activation and guarantees goose bumps moments”, as stated in a press release from the company.

Interwetten is already a partner of the National Hockey League (NHL), main sponsor of the European Darts Tour (PDC) and sponsor of the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).