FanDuel Group, the premier online gaming company in North America, announced that it has appointed Asaf Noifeld as Managing Director, Casino. In the newly created role, Noifeld, will be responsible for oversight of FanDuel Group’s online casino business.

“Asaf brings deep experience building online casino businesses across the globe,” said Amy Howe, President & Chief Executive Officer for FanDuel Group. “I am delighted to add him to our leadership team, as he has extensive knowledge in the space which will help grow our online casino business in North America.”

Noifeld joins FanDuel Group from fellow Flutter subsidiary PokerStars, where he served as Managing Director of PokerStars Casino, one of the world’s largest online casino brands. He worked at PokerStars for eight years building the company’s online casino business from scratch and spearheading initiatives to expand the marketing and product functions of the online casino business. Prior to joining PokerStars, he worked at 888 Casino in a variety of roles. 

Noifeld, originally from Tel Aviv, Israel received a Bachelor of Science in Industrial Engineering and a MBA from Tel Aviv University. He will be based in the company’s New York headquarters.