Paddy Power signs up Droga5 as new advertising agency


Paddy Power has hired Droga5 London to run its UK integrated advertising business ahead of the next football season.

Michelle Spillane, marketing and brand director UK&I at Paddy Power Betfair said: “We endeavour to remain a step ahead and lead the way in breaking down boundaries with our ambitious, often mischievous, and always brave approach to how we advertise.

Our challenge to Droga5 London was to help us elevate our mission to shake off the shackles of the status quo and accelerate our journey to becoming one of the most iconic cultural brands in the UK & Ireland. A small ask really when you think about it!” 

Damien Le Castrec, head of strategy, Droga5 London, part of Accenture Song added: “Paddy Power is used to making the headlines. And with more madness than ever on and off the pitch, with the addition of the upcoming World Cup in Qatar, the competition for cultural impact is heating up. It’s time to dial up the mischief of Paddy Power and put the brand back where it belongs.”