Smarkets agree sportsbook market access deal with Affinity Interactive

Sports Betting

Smarkets, one of the biggest betting exchange platforms in the world, and Affinity Interactive, an omni-channel gaming industry leader, announced a new agreement for sports betting market access in the state of Iowa.

Smarkets will launch its SBK sportsbook app, which will be unique in the Iowa market, as it draws prices from the Smarkets betting exchange, one of the world’s leading platforms for betting and trading on sports, politics and current affairs.

Smarkets expects to launch SBK in Iowa later this year. In 2019, Smarkets signed an agreement with Full House Resorts, and the SBK app has been live in Colorado since June 2020, with an additional launch planned in Indiana prior to SBK’s introduction in Iowa.

Jason Trost, CEO/Founder of Smarkets, said, “I’m incredibly excited about this deal. The potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth.

“It is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I can’t wait for bettors in Iowa to enjoy SBK’s market-leading odds.”

Mary Beth Higgins, CEO of Affinity Interactive, said, “We are pleased to help Smarkets add SBK to another U.S. marketplace, and look forward to welcoming them to Iowa.”