Betfred backing England for Rugby League World Cup

Marketing

Betfred will be the principal partner of the England men’s, women’s and wheelchair teams on a two-year deal including this autumn’s Rugby League World Cup.

The partnership will kick off with the mid-season internationals this weekend – when England’s men face the Combined Nations All Stars in a double header at Warrington’s Halliwell Jones Stadium also featuring England Women versus France, with England Wheelchair also facing France at the Manchester Basketball Centre on Sunday.

“It’s especially exciting for us to be working with the women’s and wheelchair teams, after breaking new ground for rugby league as the first sponsors of the Women’s Super League in 2019, and now also of the Betfred Women’s Challenge Cup, Wheelchair Super League and Challenge Cup.

“Rugby league is such an inclusive sport and it’s a great honour for us to be involved at all levels, as we look forward to the country getting behind England Rugby League.”

Ralph Rimmer, the RFL’s chief executive, added: “Betfred have been outstanding sponsors for the sport of Rugby League for the last five years, sticking with us through the challenging times of the Covid-19 pandemic, and this new partnership with our three England teams underlines the strength of that relationship.

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