IMG ARENA has signed a multi-year agreement with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association (DFB).

The partnership covers streaming and fastpath data rights for all 63 matches in the DFB-Pokal, Germany’s storied national knockout cup competition, commencing with the 2022/23 season of the tournament, allowing distribution of the content to IMG ARENA’s global network of sportsbook operators.

The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners FC Bayern Munich.

This deal expands IMG ARENA’s data-driven partnership with DFB, which already includes collaboration around the 3. Liga and FLYERALARM Frauen-Bundesliga for fastpath betting data rights through a European Leagues agreement.

Mark Wrigley, Senior Director of Rights at IMG ARENA, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”   

Dr. Holger Blask, Managing Director of the DFB GmbH & Co. KG, said: “IMG ARENA is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”