MLB strikes sports betting deal with OLG
Ontario Lottery and Gaming and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB — the League’s first sports betting partnership in Ontario.
OLG now becomes an official MLB partner for sports betting through its PROLINE+ online offering and PROLINE at retail outlets, available at nearly 10,000 lottery outlets across Ontario.
The deal provides OLG with distribution rights to the League’s official logos and cross-promotion across MLB digital and social channels.
“Teaming up with a world-class organization like the MLB enables OLG to create exciting, one-of-a-kind interactive experiences for baseball fans at the game and on PROLINE+,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “The true value of this partnership for OLG is the way it will bring PROLINE customers even closer to the game they love in ways they’ve never experienced before.”
“As we continue exploring additional avenues to engage our fans around the world through sports betting, we need to find creative, knowledgeable partners in their respective regions,” said Kenny Gersh, MLB Executive Vice President, Business Development. “