OLG’s Proline sportsbook named partner of the NBA


Ontario Lottery and Gaming and the National Basketball Association (NBA) are celebrating the 2022 NBA Draft presented by State Farm by announcing that OLG’s PROLINE sportsbook is now an official partner of the NBA in Ontario.

Under the new multiyear deal, OLG and the NBA will also create unique experiences on PROLINE+, OLG’s online sportsbook, and through its retail PROLINE offering, available at nearly 10,000 outlets in Ontario.

This latest partnership builds on the successful relationship between the two organizations, which has brought exclusive, co-branded experiences to fans for years, including NBA Winners’ Corner presented by OLG and NBA Films for Fans created with OLG.

“Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on PROLINE+ and PROLINE at retail,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “We’re thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”

“This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG,” said Kuljeet Sindhar, NBA’s Associate Vice President, International Gaming & Data Ventures. “We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting.”

As part of the deal, OLG will continue to utilize NBA betting data, integrate official league marks and logos into select products and collaborate with the NBA on a variety of engaging basketball content for OLG’s customers across its sports betting, lottery and iGaming product lines.