BetMGM signs sportsbook & platform partnership with BetQL
BetMGM will become the exclusive sportsbook of the BetQL Network, Audacy’s network of sports betting content heard across its broadcast portfolio and digital platforms.
The partnership (The BetQL Network presented by BetMGM is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy.
“We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.”
BetMGM will have category exclusivity of the network’s full slate of programming, including flagship program “You Better You Bet,” commencing in September, and “BetQL Daily,” “The Daily Tip” and “BetMGM Tonight.” BetQL Network’s weekly lineup will distribute approximately 100 hours of original content per week on the Audacy and BetQL digital platforms. Audacy will also produce content for live audiences at various MGM Resorts across the country who will host the network inside of BetMGM sportsbooks.
“We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform,” said Matt Prevost, Chief Revenue Officer, BetMGM.