BetMakers secures Penn National racing rights

Sports Betting

BetMakers Technology Group has been awarded the rights to offer Penn National Gaming’s racing content internationally for fixed odds, booked bets and exchange wagering where applicable, outside of the US and Canadian markets.

These rights include over 946 race meeting a year for distribution from 1 July 2022 to globally licensed wagering operators.

BetMakers’s Global Racing Network currently delivers international racing content from more than 30 countries and offers rights holders new markets in which to monetize their racing. The commercial model of the Global Racing Network is to provide rights holders in any country with incremental revenue streams by exporting their existing content into new international markets in a bundled package for wagering operators. BetMakers receives a fee based on a percentage of turnover generated by wagering operators betting on the products in these new markets, while delivering rights holders new revenue.

Under the commercially sensitive agreement, the parties have agreed to a revenue share arrangement, with Penn to be paid a minimum guarantee amount annually. The term of agreement commenced on signing and will continue until 31 December 2025.1

Kerry Gatten, Partnerships Manager of BetMakers’ Global Racing Network, stated:“We are delighted to offer Penn’s first-rate content to a global audience and increase the awareness of the valuable content US racetracks have to offer.”“It is exciting that we get to deliver Penn’s extensive racing content into our networkof operators globally.”