Real Luck Group and its subsidiary companies, doing business as Luckbox, has announced the appointment of Daniel Sanders as the company’s new director of marketing.

The award-winning provider of licensed esports betting, sports betting and casino games said Sanders, a former Tencent Games and Red Bull executive, will be responsible for leading Luckbox’s marketing strategy as the company looks to accelerate player acquisition through the second half of 2022, a key component for driving organic revenue growth this year.

“Dan’s efforts to bring the Luckbox brand to a new generation of players will be supported by the continued deployment of the company’s affiliate strategy, building out a growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth,” Real Luck CEO Thomas Rosander