Luckbox appoints gaming industry veteran Daniel Sanders as its director of marketing

People News

Real Luck Group and its subsidiary companies, doing business as Luckbox, has announced the appointment of Daniel Sanders as the company’s new director of marketing.

The award-winning provider of licensed esports betting, sports betting and casino games said Sanders, a former Tencent Games and Red Bull executive, will be responsible for leading Luckbox’s marketing strategy as the company looks to accelerate player acquisition through the second half of 2022, a key component for driving organic revenue growth this year.

“Dan’s efforts to bring the Luckbox brand to a new generation of players will be supported by the continued deployment of the company’s affiliate strategy, building out a growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth,” Real Luck CEO Thomas Rosander