FDJ extends Olympique de Marseille sponsorship deal
Building on a successful joint experience over the past four seasons, Olympique de Marseille (OM) and the FDJ group announce the continuation of their partnership for three additional seasons.
FDJ’s sports betting brands, ParionsSport online and ParionsSport point of sale, will continue to be Premium Partners of the Marseille club until 2025.
The renewal of the partnership confirms the desire for the FDJ brands to reaffirm their proximity to the large community of club supporters and to develop a program of entertainment and exclusive content.
ParionsSport online will continue to offer some of the most competitive odds on the market on Olympique de Marseille matches as well as numerous opportunities to win match tickets. ParionsSport point of sale will bring the partnership to life in the twenty-eight thousand FDJ partner businesses that offer its sports betting offer. The brand will develop a device to allow adult spectators to bet directly within the Orange Vélodrome.
The continuation of this partnership will also allow ParionsSport to be visible on the jerseys of the players of the professional team as well as in the stadium and the Robert Louis-Dreyfus training center. The Group’s two brands will also benefit from visibility on the club’s digital platforms and social networks.
Richard Courtois, Director of sports betting activities for the FDJ group : “We are particularly happy and proud of the continuation of our partnership with Olympique de Marseille. Proud of the proximity that this partnership offers us with one of the largest communities of supporters in France. Also proud to share the values of sport with this historic club in our championship.
Pedro Iriondo , Managing Director of Strategy and Development of Olympique de Marseille : “Olympique de Marseille is delighted to continue the adventure with the FDJ group and its sports betting brands for the next three seasons. This extension confirms and strengthens the privileged relationship that unites the FDJ group, our club and our supporters. We can’t wait to start this new season together, and to continue to activate this partnership, always focused on themes dear to our two entities: awareness and prevention around the game.”