Oddschecker expands US presence with Yardbarker Media


Industry-leading sports betting media group, oddschecker Global Media has entered into a partnership agreement with high-profile digital sports media publisher, Yardbarker Media , to deliver innovative technology and engaging content for online sports betting in the USA.

oddschecker will provide Yardbarker with its expertise in content marketing and SEO to launch a new sports betting hub featured on Yardbarker.com. This new destination will produce a content mix that caters to both sports fans and bettors alike who wish to explore and compare different sports betting markets, and ultimately convert to become customers of leading online sports betting operators. oddschecker’s unique technology will also enhance engagement of existing Yardbarker content and drive further monetization through conversion tools and widgets.

oddschecker is the world’s leading odds comparison brand for sports betting, providing customers the ability to find the best value and the strongest offers from sports betting operators globally. Additionally, oddschecker’s widely sourced odds comparisons and expert picks give sports bettors actionable insights to improve their overall sports betting experience. In connection with this alliance, oddschecker will expand beyond its core regional domain for the first time as it aims to repeat the success to date of oddschecker.com in the North American market.

Yardbarker is a leading U.S.-based digital sports media property that specializes in delivering topical and evergreen content to North American sports fans. Yardbarker recently launched a sports betting-focused newsletter, Bark Bets, and its partnership with oddschecker further demonstrates the strategic objective to provide its user base with more of the best-in-class sports betting content that they value.

“We’re delighted to be working alongside Yardbarker, who have created such a fantastic sports content brand and destination,” said Matt Mirman, oddschecker US Senior Vice President. “With strong demand from sports fans for high quality, engaging and complimentary sports betting content, we’re excited about the significant potential that this partnership creates.”

The betting hub is expected to go live in September, launching concurrently with the start of the 2022 NFL season, an important milestone for oddschecker and Yardbarker. The upcoming NFL campaign is expected to build on the momentum of last season’s strong ratings and high engagement levels. As online sports betting continues to regulate in key U.S. states, many NFL fans will experience their first full NFL season with the added excitement and engagement that sports betting provides.

“I have known the team at oddschecker for many years, going back to my time at The Stars Group. Nick and the team are, quite simply, great at what they do,” said Jordan Gnat, Playmaker CEO. “We have been clear that Playmaker has a big opportunity in the affiliate space and our strategic options have been buy, build, or partner. With oddschecker, the partnership choice became the clear path forward.”