Betfair “Finger ball” by Pablo London

Marketing

This 30-second spot proves how handy Betfair’s Popular Bet Builder can be for football fans this season.

Chris Turner, Pablo’s director of planning, says all current work was crafted “through the lens of what the regulations will be in October … we are incredibly buttoned down.”

Pablo has worked with Betfair for several years and was formally appointed as its ad agency in 2020. Turner says it’s Pablo’s “responsibility” to Betfair to create campaigns that people are going to be interested in, but this is tricky to balance with the incoming regulation.

“It’s a fine line between building entertainment and trying to do the thing that advertising needs to do in order to capture someone’s attention but not going too far and falling foul of regulations,”.

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