Fubo Gaming today announced the launch of Fubo Sportsbook in New Jersey after successfully completing the soft play phase of the state’s Division of Gaming Enforcement regulatory process.

Starting today, sports enthusiasts 21 years of age and older across the Garden State can place a variety of wagers on thousands of live and future professional and out-of-state collegiate sporting events using the Fubo Sportsbook app on iOS and Android or on the website.

The launch of Fubo’s revolutionary sportsbook, the first to integrate watching and wagering in one ecosystem, kicks off just in time for the 2022-23 football season, one of the busiest sports betting periods.

Fubo Gaming intends to continue iterating the app, launching additional features that will further integrate wagering into the FuboTV platform.

The launch reinforces FuboTV’s commitment to interactive wagering following its recent decision to place its online wagering business under strategic review. The company continues to believe that an integrated wagering platform, offering both live video and a sportsbook, will result in the best viewing and gaming experience for consumers. However, given today’s macroeconomic environment, FuboTV has concluded that it will no longer pursue this opportunity on its own and is exploring the best path forward.

The launch in New Jersey, via an agreement with Caesars Entertainment, Inc., further expands FuboTV’s mission to deliver personalized omniscreen experiences that turn passive viewers into active participants. The wagering platform is purpose-built to meet U.S. sports fans’ growing demand for interactivity through the integration of a sports wagering platform with a live TV streaming experience. Users in the Garden State will soon be able to experience Fubo Sportsbook’s proprietary feature, Watch & Wager (formerly known as “Watching Now”), which leverages FuboTV’s first-party user data to recommend relevant bets based upon what viewers are streaming — even as they change the channel.