theScore readies new NFL season with “GET INTO BET MODE” ad campaign
theScore Bet is debuting new ads as part of its “GET INTO BET MODE” marketing campaign for the busy fall sports season. The new spots feature actor Jon Lovitz, world famous Canadian comedian Russell Peters and Canadian actor Patrick J. Adams.
Utilizing this trio of talent, the spots highlight theScore Bet’s newly enhanced sportsbook offering with 10x more sports betting options*; robust online casino product; and integrations with theScore media app.
“We’re bringing back our GET INTO BET MODE campaign with new themes and new talent as we enter the action packed fall sports season,” said Aubrey Levy, Senior Vice President of Content and Marketing for theScore. “This new campaign phase is tailored toward educating fans, many of whom re-engage in the fall, on key theScore Bet product enhancements and features. Specifically, we’ve significantly upgraded our product with increased sports betting options and have expanded our iCasino catalog. We’re also leaning into our exclusive Blue Jays™ partnership with a baseball spot that highlights how we seamlessly merge media and betting. The engaging personalities we’ve selected – Jon, Russell and Patrick – each uniquely channel theScore Bet to drive home our product messaging in entertaining fashion.”
The campaign includes :30, :15 and :06 second spots, a series of social ads, radio, digital and out-of-home assets.
The campaign personifies the popular BET MODE function that is available to all theScore app users. Bet Mode offers a suite of cutting-edge features that are a staple of theScore’s integrated media and betting experience, which, much like the campaign talent, helps remove the friction between placing bets and enjoying the game.
theScore Bet worked in partnership with Toronto-based marketing agency Diamond on the campaign creative and strategy. The spots were directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin.