A $3 million boost is coming to NJ Transit, thanks to a new three-year partnership with BetMGM

The advertising deal, announced at the Secaucus Junction train station, adds the Jersey City-based online sports betting company’s name, BetMGM, to the name of the Meadowlands Rail Line, along with digital and print advertisements throughout the Secaucus station. The rail route will now be known as the BetMGM Meadowlands Rail Line until the partnership ends.

company’s name to the rail line that brings people to the Meadowlands racetrack and MetLife Stadium, which hosts New York Jets and New York Giants games along with concerts and other events, was a unique opportunity.

“We started three, four years ago in early ’19 with about 40 or so people in New Jersey. We now have almost 1,000 employees here in New Jersey,” Prevost said. “Many of our employees start their day with NJ Transit and end their day with NJ Transit, so we really appreciate this opportunity to be a partner.”

NJ Transit CEO and President Kevin Corbett said this was a first-of-its-kind partnership and revenue-raising branding strategy for the transit agency.

“If we can replicate that appropriately and discreetly throughout the system, that will all go to help keep fares down but also show the company is properly managed,” Corbett said. “We have assets and we should utilize them, that’s what our riders and taxpayers expect.”