French online betting and gaming gathers momentum

Finance News

Stakes recorded by Française Des Jeux (FDJ) continued their growth momentum in the first half of 2022 and amounted to more than € 10 billion compared to €9.1 billion in the first half of 2021, i.e. an increase of 10% between the two periods. 

The Gross Gaming Revenue from FDJ activities reached €3.2 billion in the first half of 2022, an increase of 12% compared to the first half of the previous year (+€354 million).

This strong growth is exclusively due to lottery activities (instant lottery and draw games), whose stakes increased by 17% to reach €8 billion over this period , while those engaged in sports betting fell by 11%, which amount to €2 billion.

These lottery performances are linked in particular to the resumption of the Amigo game in points of sale and, more generally, to the continued growth of draw games ( Lotto and Euromillions ) whose stakes amounted to €3 billion in the 1st half of the year 2022 (+19% growth compared to the same period last year) and scratch card games whose stakes amounted to €4.9 billion in the 1st half of 2022 (+15.1% growth compared to the 1st half of 2021) around its flagship products such as Cash .

These FDJ results should also be put into perspective with the increase in marketing expenditure communicated by the operator for the 1st half of 2022: €176m overall (+13% compared to H1 2021) , with an increase of + 25% in lottery marketing expenditure (€86m) and a -6% drop in sports betting (€54m).

PMU’s stakes reached €3.9 billion in the 1st half of 2022 , up 18% compared to the 1st half of 2021 and are approaching the level of activity achieved before the health crisis. The GGR is also on the rise and reached €969m (+15%).

The lifting of the latest health restrictions at points of sale has clearly brought horse racing bettors back to the physical network , to the detriment of online gambling, in particular because of the larger jackpots that its system of pooling of gains generates.

This renewed momentum is part of a context of renewal of the gaming offer and deployment of a marketing strategy aimed at making horse racing betting more attractive and accessible in order to renew and diversify the pool of players.

Online sports betting stakes amounted to €3.969bn in the 1st half of 2022, down 8% compared to the same period in 2021. GGR reached € 685m , down 12% compared to the 1st half of 2021 . However, this decline should be qualified, the first half of 2021 had recorded exceptional performances due to an attractive calendar, in particular driven by the Euro football championship. The Football World Cup, which will exceptionally take place at the end of the year, from November 20 to December 18, 2022, is the highlight of the sports betting market in 2023, which will make it possible to gauge the real dynamics of the sector.