PointsBet, the home of live betting, today announced it has successfully enabled a homepage feature of NFL Lightning Bets on the PointsBet app, leading to a 108% increase in Lightning Bets handle and 184% increase in unique customers using the product week over week.

During week 5 of Sunday Night Football, NFL Lightning Bets were the most popular live markets and third highest in terms of handle. This development comes on the heels of PointsBet announcing its upcoming integration of in-app content, featuring clips from PointsBet-produced shows such as The Straight Line with Ryan Leaf, to further build out its live betting functionality.

Placing an emphasis on live betting has become a key objective for PointsBet in its mission to disrupt the sports betting status quo in the North American market. Since its entrance in the U.S., the sportsbook has focused on carving out space where bettors are showing a hunger for them to show up.

“Live, in-game betting is not only the future of the American sports market, but it’s what the sports bettor wants right now. We recognize that, and we’ve upped our investment in our product. Lightning bets are a continued development in our strategy to own the future of sports betting,” said Johnny Aitken, Chief Executive Officer at PointsBet USA. “Just this week at the 2022 World Congress of Sport, NBA Deputy Commissioner Mark Tatum predicted that live betting will soon rise to over 70% of all bets placed.”