DAZN Bet, has now launched its new sportsbook platform into Spain. DAZN Bet is also expected to launch in other European markets, as well as Ontario, Canada, later this year.

Working in partnership with Pragmatic Solutions, DAZN Bet is being promoted as a social gambling experience for sports fans. It is part of DAZN’s move to diversify its revenue stream, with plans to also sell non-fungible tokens (NFTs), tickets, and merchandise.

The soft launch of the beta entry market product in the UK earlier this year allowed DAZN to test its services and optimize the gaming and betting experiences before releasing DAZN Bet to a wider audience after the initial launch in the UK.