Entain is closing in on the African markets as part of their new business strategy by entering Zambia and Kenya, some regions may remain off-limits as part of their commitment to responsible legalised gambling in all jurisdictions. 

The opportunities in Africa are exciting due to an environment warming up to online gaming. And data suggests locals have an appetite for the best online casino games.

Entain has not hidden its mission to tap into overseas markets over years. The USA has been a big hit for them as sports betting and online gambling is legalised in some US states.