NBA searches for future of Sports Betting in Launchpad Program

Business News

The NBA was the first professional sports league to truly embrace sports betting as a key part of its future. Now, they’re looking to foster the future of sports betting.

Sports betting is growing in popularity as new states legalize throughout the country, but the state-by-state rollout has stifled product innovation.

Given the success of the platform in advancing key basketball priorities during its inaugural year, the 2023 NBA Launchpad is expanding to identify emerging fan experiences at home and in NBA arenas. 

Starting today, companies and entrepreneurs can apply to NBA Launchpad by submitting innovations that address one of six priority areas:  

The NBA are seeking technologies that make the experience of betting on the live game more engaging, more intuitive, and more enjoyable for our fans.

Potential areas of interest include, but are not limited to, dynamic “microbetting” opportunities, interactive products allowing fans to suggest what they want to bet, and live game digital overlays to access betting accounts. Sportradar, the NBA’s Official Partner, will join the Advisory Board and help assess the technologies.