BlueBet invests in gamification platform Low6

Finance News

BlueBet Holdings is pleased to announce a strategic investment in Low 6 Limited, a leading UK-based free to play sports gamification platform provider.

Low6 specialises in providing white-labelled gamification services to global betting operators and sports brands, driving higher customer acquisition, engagement, and retention with branded gaming experiences across multiple game formats including Fantasy, Picks, Trivia and Brackets.

BlueBet expects to leverage its investment in Low6 to expand its product offering into free to play games, to assist in onboarding and engaging its customer base.

The US$500,000 investment enables BlueBet to launch products on Low6’s platform for a five- year period, and underscores BlueBet’s commitment to add new and innovative products to its portfolio.

BlueBet Chief Executive Officer, Bill Richmond, commented: “We are excited to announce our strategic investment in Low6, one of the global leaders in sports gamification technology.

“We see free to play gaming as a huge adjacent opportunity to our core sports books and know there is real appetite from our customers – particularly our younger customers who make up a considerable portion of our book – to extend their playing time with BlueBet into new formats such as Fantasy sports.

“We look forward to working with Low6 to create bespoke iGaming solutions which fit with our differentiated consumer brands, which will attract new customers to BlueBet in Australia and ClutchBet in the US.”