BlueBet Holdings has appointed Tony Thomas as its Australian chief marketing officer.

For the past three years, Thomas has been a consultant for Australian businesses, developing and implementing brand and acquisition strategies, and delivering growth across tech sectors.

He spent nine years prior to this as the chief marketing and digital officer at Nova Entertainment where he was responsible for digital marketing and brand strategy. He resigned from the role in 2019.

Before joining Nova Entertainment, Tony held several senior marketing roles, including marketing director at Pepsico International and head of media and advertising at Coles, where he oversaw works including the “Down Down” campaign.

BlueBet CEO Bill Richmond said: “Tony is a world-class marketer that thinks differently, and we’re delighted to be bringing his expertise, drive and track record of supporting growth to BlueBet.

“Tony is bringing a strong strategic mind to the Company and has some exciting ideas about how we can take our brand and proposition to the next level.

“Tony understands that BlueBet is a challenger brand with a unique proposition and appeal to Australian punters and we think his expertise and vision will make a real impact to our business.”

Thomas said: “It’s such an exciting time for BlueBet, as it experiences strong growth in the market, and I’m looking forward to helping it accelerate its growth agenda, disrupt the market, and continue to take market share.

“Australians have lots of choice when it comes to punting so creating an Australian brand that Aussie punters love is important. The BlueBet team has done an outstanding job and have a ton of industry knowledge and I’m excited to be joining such a high performing and passionate team.”