Euroleague Basketball extends Bwin deal for Greek market


Euroleague Basketball and bwin, the online sports betting and gaming operator, are pleased to announce the renewal of their multi-year sponsorship agreement covering the Greek territory. The new four-year deal until 2026 marks the third consecutive renewal of their partnership, demonstrating the solid, long-standing relationship between the companies.

bwin is the leader in sports betting, online casinos, and other games of chance in Greece and part of one of the biggest companies in the industry worldwide. bwin will continue to enjoy high visibility at Turkish Airlines EuroLeagueand 7DAYS EuroCup games and will focus on developing experiential activations for all fans.

“We are thrilled to renew our collaboration with bwin for four more years, as it shows once again the commitment and confidence of our partners,” Roser Queralto, Chief Business Officer of Euroleague Basketball, said. “bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans.”

Ioanna Beriou, Director of Corporate Affairs, bwin Greece said: “We are proud to continue our partnership with the EuroLeague, the biggest European basketball organization. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe. As a brand, we have a rich and long-standing tradition of partnerships in the sports field, supporting sports clubs, federations, and events around the world. Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved.”

As part of the agreement, bwin will develop money-can’t-buy experiences for fans that focus on Turkish Airlines EuroLeague Final Four premium hospitality packages and innovative initiatives focused on new technologies.