Sportsbet have defended their huge advertising presence, despite admitting targeting minors with ads is out of line.

Writing to a parliamentary inquiry examining whether laws do enough to protect children from exposure to gambling ads, the bookmakers each pointed to their efforts promoting responsible gambling tools as evidence they understood their responsibility to protect young people.

Sportsbet acknowledged “significant community interest” in its advertising and said it was “committed to ensuring our approach to advertising is sustainable and in line with community expectations”.

“We therefore recognise the need to continue to develop proactive, practical solutions that will reduce exposure of minors and those suffering or at risk of harm,” the company’s submission reads.