BETANO, Kaizen Gaming’s sports betting operator, is one of the fastest growing operators in the world, currently active in 10 countries throughout Europe, Latin America and North America.

BETANO will leverage this partnership to engage and excite football fans around the world during the FIFA World Cup, set to begin on November 20.

FIFA Head of Partnership Development, Luis Rodriguez said: “FIFA and BETANO have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region. On the eve of the FIFA World Cup, this is an exciting announcement as we enter a new industry.”

On the occasion of the announcement, Kaizen Gaming CEO and Co-Founder, George Daskalakis said: “We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe; our goal is to offer them a responsible sports betting experience of the highest standards, that will increase their engagement with FIFA World Cup Qatar 2022.”