Facebook sets restrictions on online gambling ads


Facebook has updated and is now enforcing their gambling and gaming service marketing policy.

To run ads that promote online gambling and gaming, advertisers will need to request written permission from Meta using an online request form and provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories that they want to target.

Additionally, Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18.Advertisers who receive permission cannot target ads to people under the age of 18. Permission can be requested in the following countries:

Australia, Austria, Belgium, Brazil, Bulgaria, Canada,Colombia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,India, Ireland, Italy, Japan, Kenya, Mexico, Netherlands, Nigeria,Norway,Peru, Poland,Portugal, Romania, Serbia, Slovakia, South Africa,Spain,Sweden,Switzerland, Turkey, United Kingdom, United States.

Advertisers will need to comply with all applicable local laws when they run these types of ads.