BetMakers Technology Group announced its partnership with Supreme Ventures’ subsidiaries Supreme Ventures Racing and Entertainment Limited and Prime Sports Jamaica saw the launch of fixed odds betting at Caymanas Park racetrack.

BetMakers’ head of Business Development USA Dallas Baker hailed Jamaica’s culture and passion for horse racing, as well as the potential the vertical represents for betting operators.

“The culture and passion for racing in Jamaica really needs to be seen to be believed,” Baker said, adding that “Jamaica punches well above its weight when it comes to betting handle,” anticipating the “exciting times” ahead following BetMakers’ launch of fixed odds wagering “in a second jurisdiction in the Americas.”

BetMakers and the two subsidiaries of Supreme Ventures partnered almost two years ago when they signed exclusive five-year deals, under which BetMakers received the exclusive right to manage fixed odds on all racing at SVREL venues and online in Jamaica and distribute Jamaican racing from Caymanas Park internationally.