PokerStars sign sponsorship deal with NHL’s Detroit Red Wings


PokerStars has become the new official sponsor of the Detroit Red Wings, in a multi-year partnership that marks the first of its kind for the global entertainment brand in the US.

Following the rapid growth of online poker in the US, and a highly engaged PokerStars community in Michigan, this partnership will offer Red Wings fans and poker players a powerful combination of entertainment through leading poker experiences.

The partnership will feature user rewards such as signed memorabilia, merchandise, and tickets, in addition to engaging fan opportunities and experiences. Red Wings fans can expect to see the iconic Winged Wheel included among PokerStars’ marketing materials, and PokerStars will be prominently featured during home games at Little Caesars Arena. Emphasizing the importance of responsible gambling will also be a key component of the partnership.  

“We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings,” said Severin Rasset, PokerStars US Managing Director. “Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan based players, as well as those across the rest of the US.”

“This is a partnership that our fans, especially poker players, will really enjoy,“ said Chris McGowan, President & CEO of Ilitch Sports + Entertainment. “It’s great to see PokerStars’ branding on the ice-level at Little Caesars Arena, and we’re very appreciative of their support.”