Svenska Spel Sport & Casino with the brands Stryktipset and Oddset will take over the main sponsorship of Fotbollsmorgon. The program is broadcast Monday to Friday between 07.00 and 09.00 and Saturdays 10.00 to 12.00.

Football morning with presenters such as David Fjäll and Jesper Hofmann has been a success since the program began to be broadcast by Dobb in 2022. The live podcast is broadcast on Youtube, Twitch and via podcast platforms.

Svenska Spel Sport & Casino and Dobb have a long history. Therefore, it feels extra fun that we have been able to come to this collaboration. We have followed Fotbollsmorgon during the autumn and really enjoy the program and felt early on that it was something we wanted to be a part of. Two hours of football six mornings a week, who doesn’t want to be a part of that, says Monica Sandström, Brand Manager Stryktipset. Oddset and Stryktipset will be the brands with the greatest visibility in Fotbollmorgon, but other football-related products such as Europatipset, Fullträff, Måltipset and Toptipset will appear during the journey. In a short time, Fotbollmorgon has reached a large and growing audience that both watches or just listens to the program live or afterwards.

We are now making an even bigger investment in Fotbollsmorgon in 2023 and will broadcast every week throughout this year, including the summer months. That’s why it feels great to have Oddset and Stryktipset as great partners on the trip. Two brands that we know our audience has a strong relationship with already, says Anders Nettelbladt, producer for Fotbollsmorgon.