The New Hampshire Lottery’s newest offering continues to pick up traction. More than 36,923 registered users wagered more than $28.6 million since Dec. 30, 2019, when the New Hampshire Lottery and DraftKings launched sports betting.

“When it comes to sports betting, New Hampshire is carving out its status in granite as New England’s premier destination,” said Gov. Chris Sununu.

“Players have already placed more than 1.15 million sports bets since the New Hampshire Lottery launched sports betting and with March Madness right around the corner, sports betting’s momentum shows no signs of dissipating. That’s great news for New Hampshire schools, as all sports betting profits directly benefit education in New Hampshire.”

Executive Director Charlie McIntyre said the New Hampshire Lottery is proud to have reached the 1 million bet milestone.

“But, we firmly believe this is just the tip of the iceberg when it comes to sports betting,” McIntyre said. “Sports betting represents a natural evolution for the New Hampshire Lottery and we have a responsibility to maximize revenue to benefit our schools.”

McIntyre also pointed to the NCAA’s March Madness men’s basketball tournament as another opportunity to capitalize on demand for sports betting.