Entain sign up to Premier Greyhound Racing service from 2024.

Premier Greyhound Racing, the media rights company recently set up to supply the very best of greyhound racing to the betting industry, is today announcing landmark commercial deals with the UK’s four biggest retail betting operators. The new partnerships will see Premier Greyhound Racing supply the respective retail operations of Entain (Ladbrokes and Coral), William Hill, Paddy Power. The agreements will see the recently launched greyhound racing rights holder supply pictures from its British tracks to the operators’ shops from the start of 2024.

Commenting on the partnerships, Mark Kingston, Director of Premier Greyhound Racing, said: “As important as greyhound racing is to the betting industry as a whole, greyhounds have always been a fundamental part of the betting shop service. Signing up all major retail bookmakers to take the Premier Greyhound Racing service is therefore the biggest endorsement we could have for the content we will be providing from January 2024. 

“This commitment from retail bookmakers also underpins the viability of the service as we look to drive a competitive betting product allied to the very highest welfare standards for the greyhounds racing at our tracks.”

Premier Greyhound Racing’s vision is to unite stakeholders and become the global home of greyhound racing entertainment, providing a seven-day-a-week schedule of greyhound racing on-screen to fans of the dogs. It also pledges to deliver the market-leading greyhound racing product, with increased welfare standards and investment to best serve racegoers, owners and trainers, revitalising the sport in the process.