Digitain: Ahead of the game
Digitain Group’s Founder Vardges Vardanyan on Digitain’s 2022 achievements, cooperation with football legend Luís Figo, preparations for ICE London 2023 and the plans for the upcoming years.
Hello, Mr Vardanyan, it’s my pleasure to talk to you today.
We know that Digitain has a story of more than 20 years. How you started?
Digitain roots back to 1999, when we started out as a lottery company. Totogaming, our B2C operation in Armenia, was launched in 2004. Years later, in 2015, the experience and the expertise in sports betting that we built up while running TotoGaming encouraged and drove us to entering the B2B market and establishing our B2B brand – Digitain. From then onwards Digitain has been taking its unique position in the B2B market up until the present day.
What is the key to success of Digitain? How you became so successful in this competitive industry?
One can never succeed with low-quality products or by taking quick corners. Offering the best product and services is essential for success. We have always been driven by and committed to this idea. But nothing can work without people- the professional and compassionate people who stand behind all this. This combination can really work wonders.
2022 was noted as one of the most successful years in Digitain’s history. What was special about this year? What goals you have achieved?
You are right, 2022 was a record-breaking year for Digitain. One of the biggest achievements of 2022 was the cooperation with football legend Luís Figo who joined the Digitain family as Brand Ambassador.
2022 was as well remarkable for Digitain in terms of international recognition and, in particular, the awards it received in the iGaming Industry. We won awards in more than 10 categories for our top-quality products and as an industry-leading company in such significant industry awards as Sigma Awards, SBC Awards, International Gaming Awards, etc… This has been the biggest number of the awards we have won in one year.
The year was also a huge success in terms of events – we had a chance to participate in more than 20 industry events, in 16 of which we were presented with a stand. What has been an indicator of success for me is that our stand areas would always be busy and crowded. We had astonishing results and definitely hit the expo goals we set for 2022.
The most important parts are, of course, the new products launched in 2022, as well as existing product upgrades. Innovative and excellent products stand behind our success, that’s what we focus on more.
Thanks to our teams’ efforts new Sportsbook features were developed and added specifically for the World Cup 2022. We also introduced our unique Sports Betting Jackpot, the only one in the industry – a feature that lets players bet on predefined events and win the jackpot if their bets win.
We launched new products, such as our standalone Payment Gateway – Paydrom, our GLI-certified, highly flexible and customer-focused iGaming platform – Centrivo and our very own Odds Feed – OddsON.
Our in-house Virtual Sports portfolio expanded with the addition of 8 new games, all of those instantly becoming virtual football fans’ top favourites.
We received GLI-certification for a number of products and features, which allows us to expand our geography and enter new markets.
I think we have a lot to be proud of․ We have accomplished many goals this year. But, of course, the more goals we achieve, the more ambitious we become, so for this year we have set a number of new goals and I am sure that with our professional team we will be able to realize those.
You talked about cooperation with Luís Figo. Could you tell us more about this interesting partnership?
Not always an iGaming business can claim to have worked with a true sports legend. For Digitain, this actually happened! It gives me great pleasure to welcome Luís Figo to the Digitain family. He is an incredible iconic person. Figo, who is praised for his unmatched reputation, impressive background, and winning attitude, is without a doubt the ideal choice to represent our Sportsbook’s quality, innovation, and effectiveness when it comes to the global representation of an iGaming company with the most recent sports betting solutions, namely Digitain. We are really excited to collaborate with this sporting legend.
He has a stellar reputation, and I think that our collaboration makes a big statement about how confident we are in our brand and our position as a major player in the market. We have significantly expanded our geographic footprint in LatAm and Asia over the past several years, and our partnership with Mr. Figo helps to increase brand recognition in both of these crucial regions, as well as globally.
What is going to change in 2023? What are your plans?
We have a lot of exciting plans for 2023. One of our main goals is to continue expanding our presence in new markets, specifically the European market.
We are also focusing on improving our existing products and launching new ones to meet the evolving needs of our partners.
We established new offices in Romania this year and I hope that our team working in Romania will bring us one step closer to our goals.
One of the most significant news of the year was the formation of Digitain Group. We launched Galaxsys – fast & skill games provider, and Relum – online casino platform, that have already achieved great success in the industry. This year we are launching our new Live Casino software providing company – Imagine Live. It is quite promising and we are sure that we will talk about the success of this company in the next year’s review.
In addition, we are preparing for ICE London 2023 – one of the biggest gaming events in the world. We are looking forward to showcasing our products and services to a global audience.
ICE London 2023 is just around the corner, what we can expect from Digitain during the biggest iGaming expo?
We are putting a lot of effort into preparing for ICE London 2023. We want to make a strong impression at the event and showcase Digitain as one of the leaders in the iGaming industry.
Empowering Your Success – that’s our motto for ICE London and the whole year. Our 20+ years of expertise has helped us to establish a strong presence in the iGaming world with our award-winning products. Since then, Digitain has grown hand in hand with its partners, walking in parallel and laying the pathway to success. And today we can confidently say – We are the success and we can Empower Your Success!
We are going to present our award-winning products – Sprotsbook, Centrivo iGaming Platform, Virtual Sports Product, as well as officially launch our new payment gateway – Paydrom.
A number of surprises, that we will soon reveal, will be waiting for the visitors at our stand.
What more would you like to add?
We are very excited about the future of Digitain Group and the opportunities that lie ahead. We are committed to continuing to innovate and bring the best products and services to our partners. We believe that with hard work and dedication, we can achieve even greater success in the future.
Thank you for your time and insightful interview, Mr Vardanyan. We hope we’ll talk about much more success next year.
Thank you too, it was my pleasure.