France posts record revenue during World Cup

Finance News

As expected, the FIFA World Cup was a highlight of the sports betting diary in 2022, with online stakes breaking records. 

This economic report confirms the real enthusiasm for sports betting which, for a large number of bettors, is an inseparable practice from football. In terms of advertising, content has been standardized and the commitments made by operators to reduce advertising pressure have generally been respected. 

Nevertheless, the massive use of program sponsorship and influence are points of vigilance for the regulator and answers will have to be provided soon.

597 million € in stakes and 70 million GPJ (Gross Gaming Revenue), a record performance for a competition of this scale. The stakes have thus increased by 56% compared to the 2018 World Cup and by 37% compared to the Euro which was held in 2021, but which included fewer matches. The results recorded in FDJ points of sale will be communicated in mid-February. We can nevertheless estimate that the total amount of stakes recorded online and at points of sale could exceed €900 billion.

With €51 million in stakes, the France / Argentina final is the match that holds the record for stakes, dethroning the 2018 France / Croatia final (€38 billion).

Isabelle Falque-Pierrotin, President of the ANJ  : “The regulatory system put in place by the ANJ as the World Cup approached made it possible, with the tools at its disposal, to contain the advertising pressure and the operators generally played the game. Nevertheless, this pressure remains strong and worries the regulator, in a context where the latest OFDT studies show an increase in excessive gamblin The ANJ is therefore considering additional measures that it will propose in the coming months to the public authorities, to strengthen the supervision of advertising for gambling.