Stram Entertainment acquires FansUnite’s BetPrep affiliate brand


FansUnite Entertainment is pleased to announce a partnership that will result in Stram Entertainment Limited d.b.a. BestOdds acquiring one of the Company’s affiliate brands, BetPrep. 

BetPrep allows bettors to test their wagering approach by comparing it to data and analysis on the most historically profitable betting conditions for any sport, league, or player prop. As part of the agreement, BestOdds will pay FansUnite a 30% revenue share for 36 months subject to a minimum monthly guarantee, after the agreed upon ramp-up period ends on September 1, 2023. 

Stram Entertainment Limited operates amongst other domains. BestOdds is a leading sports betting and iGaming affiliate brand, primarily focused on the North American market.

Overall, this transaction will enable FansUnite to not only reduce its operating expenses immediately without impacting growth, but also unlock new revenue synergies.

“As we continue to focus our efforts on the revenue generating aspects of our business, this deal was an opportunity to continue to benefit from BetPrep’s revenue upside without incurring the ongoing operational costs,” said Scott Burton, CEO of FansUnite. “BestOdds is well positioned to make BetPrep a successful product within their existing properties, and we anticipate the BetPrep brand will continue to flourish under their leadership. I’m also excited about the door this partnership opens for FansUnite and BestOdds to continue to do business together.” 

Will Armitage, Co-Founder of BestOdds, added, “We are excited to be acquiring the BetPrep assets and will work hard to scale them within our properties. We look forward to collaborating with the FansUnite team over the coming years and reaping rewards together.”

This partnership was secured as part of FansUnite’s operational optimization strategy to accelerate its revenue growth and prioritize profitability. The Company previously announced strategic plans to streamline its overall business, focusing on its Chameleon B2B technology platform and other business units that generate significant revenue and high gross margins.