LeoVegas Group has announced that it had divested its 25 percent share in BeyondPlay, formerly known as SharedPlay, to venture firm Bettor Capital for EUR 1.9m.

In less than two years, BeyondPlay grew from an idea at an early stage to becoming industry-leading within its niche, generating a 73 percent return on investment for LeoVentures, the Group’s investment arm. The successful divestment is a testament to LeoVenture’s ability to drive growth and value creation as a leading igaming incubator. 

“It has been truly amazing to see BeyondPlay grow from an idea to a leader in its niche over the past couple of years. Karolina Pelc and her team have done an impressive job and I know I’m just getting started. We look forward to maintaining our valued partnership with BeyondPlay and wish them continued growth,” said Gustaf Hagman (pictured), CEO of LeoVegas Group.

“LeoVentures has been a fantastic acceleration partner for BeyondPlay and we are grateful for the support they have received from the early days to today. We remain committed to a successful commercial partnership with the LeoVegas Group and are excited about the next chapter of our journey,” said Karolina Pelc, CEO and founder of BeyondPlay. Looking to the future, securing the backing of a major venture capital firm like Bettor Capital, along with other key strategic investors, as part of a broader fundraising effort, is a strong statement about our company’s growth trajectory. agency. I look forward to announcing more details very soon.”