Betr, the first microbetting-focused sports betting and media company, announced the launch of its combat sports media vertical, Betr Combat, and the signings of professional mixed martial artist, Bo Nickal, and combat sports personality, David “The Schmo” Schmulenson.

As the first verticalized media arm launched by Betr, Betr Combat will provide fans with 24/7 coverage of the combat sports world, including original shows, commentary on upcoming bouts, exclusive interviews, and post-fight analysis. Betr Combat is the first of several new verticals set to roll out under the Betr Media umbrella as part of their sports verticalization strategy, which consists of a strategic launch cadence of targeted portfolio brands across various sports leagues and audience interests.

“Combat sports and content creation are my passions, so the launch of Betr Combat was both exciting and inevitable,” said Jake Paul, Founder and President of Betr. “We are building a media enterprise with the goal of attracting top tier talent in every sport and this is no exception. Bo Nickal is a Penn State legend and one of the biggest MMA prospects in recent history, while The Schmo is one of the most unique and charismatic media personalities in combat sports. We are so excited to have them join our team and together we will make Betr Combat the go-to combat sports media channel for all boxing and MMA fans.”