Powerball becomes official lottery game of NASCAR

Marketing

Powerball is now in the pro sports game as the lottery has teamed up with NASCAR for the 2023 season ahead of Sunday’s Daytona 500.

It is the first time the lottery has branched out to partner with a major sports league and is now “The official lottery game of NASCAR.”

“NASCAR and Powerball have shared in the goal of providing exhilarating excitement for decades while also giving back to the communities in which we are a part of,” said Daryl Wolfe, NASCAR Executive Vice President and Chief Revenue Officer. “Powerball creates millionaires every year, and we can’t wait to see the different winning opportunities this partnership will bring to our loyal fans throughout the country.”

In its inaugural foray into auto racing, there will be a season-long promotion with NASCAR that will end with one person winning a $1 million prize during a live broadcast from the Phoenix Raceway during NASCAR Championship.

“Powerball and NASCAR both have the extraordinary ability to create memorable moments that bring everyone together, to dream and cheer for something big,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “That’s why Powerball is proud to partner with NASCAR to bring extra excitement throughout the season, which includes awarding a $1 million prize to a player in Phoenix!”

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