The Belgian government has decided to ban gambling advertising across multiple platforms from July 1 in a bid to crack down on addiction and debt, with a further prohibition on ads in stadiums and sports sponsorships coming at a later date.

“The government is deeply concerned about the impact of the huge amounts of gambling advertising that our society is facing,” Justice Minister Vincent Van Quickenborne said in a statement. “And for those who want to get rid of their gambling addiction, the tsunami of gambling advertising is an additional problem.”