Danske Spil’s revenue was DKK 1,479 million in 2022 the business has also succeeded in strengthening efforts against gambling addiction at the same time that both the top line and the bottom line have been lifted for the benefit of the community.

Danske Spil’s result after tax has grown by approx. 100 million DKK to a total of DKK 1,728 million DKK in 2022, and at the same time revenue (gross gaming revenue or BSI) has grown by DKK 145 million. DKK to a total of DKK 4,975 million DKK, which can especially be attributed to the fact that the Class Lottery was combined with Danske Spil in 2022. In addition, the progress in Danske Spil is based on product development, an improvement of digital sales channels and a focus on costs. There is still a good customer base, and 1.9 million Danes have entertained themselves with one or more of Danske Spil’s products in 2022.

“Our purpose is to bring joy and benefit, and we at Danske Spil are proud that in 2022 we have also succeeded in delivering a large profit to the community by offering Danes responsible entertainment. Overall, we contribute DKK 2.9 billion to society. DKK, of which DKK 1.5 billion DKK directly to Danish associations and cultural and sporting life. And with 1.9 million customers, we continue to be the Danes’ preferred gaming company,” says Peter Christensen, chairman of the board of Danske Spil.

Continued strong focus on responsibility and healthy gaming behaviour
Danske Spil works persistently and purposefully to strengthen the company’s responsibility and has a broad effort to curb money laundering and match-fixing as well as ensure healthy gambling habits and combat gambling addiction. In 2022, Danske Spil has, among other things, introduced restrictions on online casinos, so that customers are forced to stop and make an active choice about their games. An initiative has also been launched which helps customers to get a better overview of their games, just as the monitoring of and efforts towards vulnerable players have been strengthened. At the same time, the TV advertising pressure on betting and casino games has been reduced in recent years.

“We have an effective and broad effort against gambling addiction. We are pleased that the number of players with us where we see signs of problematic gambling behavior has been reduced noticeably over recent years. It is a balance to ensure that responsibility and profitability go hand in hand, and it sometimes comes with a price to ensure healthy gaming behaviour, but we are happy to pay it when we can see a clear effect of our efforts,” says CEO. director of Danske Spil, Nikolas Lyhne-Knudsen.

The game card in particular, which Danske Spil in 2020 was the first – and still the only one in the industry – to require the use of, is an absolutely crucial tool for a more responsible gambling market. Danske Spil’s one-time use of a compulsory game card is estimated to have had a negative effect on the year’s accounts, as customers who still want to play anonymously have gone to other gaming companies. Danske Spil therefore looks forward to playing cards becoming mandatory for everyone in the industry.