Betr, the first microbetting-focused consumer gaming company, today announced their expansion beyond microbetting with the launch of core markets allowing for pre-match and in-play betting for team to win, team to win and by how much, and over/under on total points.

The rollout of core markets will begin just in time for March Madness with 0% margin on pre-match core markets for all NCAA tournament games, providing bettors with industry-best payouts for their bets on Betr. 

“We deliberately launched with only microbetting to 1) launch as soon as possible, enabling us to learn from and iterate our product experience according to real user data and feedback, and to 2) establish ourselves as the company, product, and brand synonymous not just with instant gratification betting, which we believe will be the future of this industry, but to also be synonymous with doing things differently and being the first direct-to-consumer operator in the category to actually differentiate its product experience in an industry dominated by commoditized product experiences,” said Joey Levy, Founder and CEO of Betr. “Now that we have done this successfully, we are putting Betr on a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props, and many of the other betting experiences consumers can find elsewhere.”

“I am also happy to share that this initial set of core markets will be powered by Simplebet, who has been a key technology partner to Betr to date,” Levy added. “The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings.”

The launch of core markets comes on the heels of Betr’s Ohio launch and the upcoming expansion into Massachusettsand Virginia, where Betr’s real-money betting app will soon be available for both iOS and Android users. The company’s launch on January 1st in Ohio marked the fastest launch from company founding to a fully licensed and regulated real-money online sports betting product in U.S. history.