The European professional basketball tournament, EuroLeague Basketball has signed a partnership with the online casino game platform, OlyBet.

Following the partnership, the online casino platform will work to make an extensive campaign to promote branded content digitally and on-site. The association will also focus on promoting basketball in the Baltic region, as it is also a part of Olybet’s expansion strategy. Other than that, it will also continue to bring partnership deals to bring the sport closer to the fans.

OlyBet online casino, also known as Olympic-Online, was founded in early 2010 and offers online poker games and casinos. In 2013, sports betting was also added to this online platform. The online platform serves the customers the best online entertainment from the world’s leading software vendors such as Novomatic, Microgaming, NetEnt, Evolution Gaming, Play’n’Go, ELK Studious, EGT, High 5 Games, iSoftbet, Yggdrasil, Big Time Gaming, NextGen, Scientific Games, and many more.

Jose Luis Rosa-Medina, Senior Director, Corporate Partnership and Licensing for EuroLeague Basketball, said, “We are delighted to welcome OlyBet to the family of Euroleague Basketball partners. OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners during the EuroLeague showcase event, the Turkish Airlines EuroLeague Final Four that will land for the first time in Kaunas, Lithuania, will be fundamental to continue offering the best possible experience to our fans in the region.”