Rivalry debuts online gaming in Ontario
Rivalry has announced the launch of its casino product in Ontario. Rivalry will debut its interactive casino platform Casino.exe in Ontario with a total of 8 casino games.
“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario,” said Steven Salz, Rivalry Co-founder and CEO. “Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”
The Company introduced its first-ever third-party casino game Aviator last summer and has gradually enhanced its offering since, launching a proprietary platform to house games and create a custom gaming experience unique to Rivalry, as well as recently adding a slate of table games and live dealer. Casino has driven immediate material impact to the Company since its launch, contributing 30% of betting handle and 15% of revenue in Q3 2022 with minimal marketing efforts.
“We’ve taken a strategic approach to casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next generation users,” Salz continued. “Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”