Martin Clarke named OddsMatrix Chief Product Officer 

People News

Sports betting strategy, design and development innovator Martin Clarke has been appointed Chief Product Officer (CPO) of OddsMatrix, EveryMatrix’s leading sportsbook division.

Clarke is a highly experienced and renowned sports product expert who spent a large part of his career at Betfair delivering pioneering products on a global scale including Cash Out, Fast Markets, Odds Boost and Bet Builder. He also rebuilt Metric Gaming’s B2B platform and its proprietary horse racing, soccer, and US sports products.

Clarke has considerable trading and risk experience, designing and building multiple platforms, features and brands, and managing diverse teams to produce award-wining technology. 

The new OddsMatrix CPO will be responsible for multiple areas within the EveryMatrix sports business unit reporting to new OddsMatrix CEO Tor Skeie who joined in February this year. 

These areas include product strategy and developing and communicating a clear product vision and roadmapenhancements to existing products such as a new, scalable sports front end; prioritising stakeholder requirements for new features and improvements; project management; quality assurance and more.

OddsMatrix has grown considerably, recording 28% Year-on-Year gross profit growth, and winning several high-profile clients in 2022. This includes Bet-at-home, that replaced its legacy platform with EveryMatrix technology, and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.