The Colorado Rockies and bet365 announced today a three-year partnership between the club and the world’s favorite online sports betting brand. Running until 2026, the brand will be synonymous with Blake Street and all in attendance at Coors Field, beginning on the Home Opener on April 6.

“We’re over the moon to have found an MLB home in Colorado with the Rockies,” a bet365 spokesperson said. “To be a part of some of the memorable moments guaranteed to take place at Coors Field is reason we are elated to be a part of a fantastic franchise. Baseball, Denver, and bet365 all combine here for one true walk-off home run.”

With the regular season in full swing, bet365 joins the Rockies at the very start of what both the Rockies and bet365 hope is an exciting, action-packed three-year journey. The iconic signage of bet365 will have a front-row seat in the form of an outfield wall sign, a rotational signage behind home plate and a static signage placement on the first baseline. This signage is also visible on TV for viewers at home, as well as on the Rockies TV broadcast with pre-game and in-game features during each game.

“All of us at the Rockies are excited to partner up with an outstanding player within the sports betting industry,” said Rockies Vice President of Corporate Sponsorships Walker Monfort.