FDJ appoints Guillaume Wanneroy as MD of AV subsidiary

People News

Guillaume Wanneroy is appointed Managing Director of the audiovisual production subsidiary of the FDJ group and presents on this occasion the new name and the new visual identity of the studios.

Guillaume Wanneroy brings to the company his rich professional experience in the field of audiovisual production. He was Administrative and Financial Director, Deputy Managing Director and finally Managing Director of the production company Reservoir Prod (Lagardère Studios) from 2005 to 2020, before the Mediawan group entrusted him, in 2021, with the establishment and general management operations of the production branch of its television programs. A graduate of a DESS in corporate finance and financial engineering from the University of Paris Dauphine, Guillaume Wanneroy began his career in 1997 with the TF1 group and then with EY from 1998 to 2005.

With the arrival of Guillaume Wanneroy, the audiovisual production company of the FDJ group is deploying a new commercial strategy with audiovisual and cinema producers, advertisers and advertising agencies, as well as digital and video game players. .

ImSoprod, which historically produces the Loto and Euromillions draw shows, is thus accelerating its service activity in the production of television, institutional, digital and event content using the latest immersive technologies.

To meet the needs of its customers, ImSoprod provides four studios at Boulogne-Billancourt, including a 600m film set offering an 80m extended reality wall (XR technology), and the recognized know-how of its teams who support them from creation to post-production. Used by the most modern film studios, XR technology already allows the FDJ group to design unprecedented shoots in the world of lottery, for example immersing viewers in the heart of nature or in unique places such as the emblematic sites of the Mission. Heritage.

Guillaume Wanneroy will bring this innovative vision reflected in the new ImSoprod brand to a constantly evolving sector.