According to Bloomberg news the company DraftKings is launching a new ad-supported streaming service.

The service will be free, and feature video versions of podcasts sponsored by DraftKings. The company currently has deals in place with the podcast conglomerate iHeartMedia, as well as Meadowlark Media, a startup founded by former ESPN founder John Skipper and ESPN radio and podcast host Dan Le Batard.

Boston-based DraftKings is not a stranger to the convergence of media and gambling, having acquired sports betting network Vegas Sports Information Network (VSiN) in March 2021. DraftKings hired ex-ESPN executive Stacie McCollum as the head of programming.