The NHL Alumni Association (NHLAA), the leading organization dedicated to advocating for former NHL players, has formed a partnership with Entain Foundation U.S. to support responsible gambling for hockey fans.

Through the new 3-year agreement, Entain Foundation U.S. will become an Official Responsible Gaming Partner of the NHLAA. The Foundation will support the NHLAA through contributions to the NHLAA’s health and wellness programs in addition to making their responsible gambling education programs available to all NHLAA members.

“The NHLAA is proud to be entering this new partnership with Entain Foundation and our team is aligned with their vision of promoting responsible gaming research and education tools to sports fans,” said Glenn Healy, President & Executive Director of the NHL Alumni Association. “We look forward to using the collective voice of our NHL Alumni members, each of which have paved the way for the game we love today, to champion safe gambling practices for all.”

“Entain Foundation U.S. is proud to support the NHL Alumni Association and its members,” said Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of Entain Foundation U.S. “As sports betting continues to grow in popularity throughout North America, it is crucial that we expand our educational efforts. This new partnership reflects this importance and will ensure that NHL Alumni and fans can gain access to impactful, educational programs on how to avoid gambling harm.”

An educational program will be developed between the NHLAA, Entain Foundation U.S., and Wager Score, a patented technology that uses data driven insights and allows bettors to share affordability data to guide their gaming experience. Entain Foundation U.S. and Wager Score recently co-launched a pilot program for gambling affordability checks in Ontario, in which bettors would submit documentation confirming their financial stability in order to place bets. The program may be incorporated into the NHLAA partnership.